Motorists travelling through Caboolture North will now encounter a vastly improved BP service centre designed to enhance the customer experience with new amenities and services.
The site now boasts a new wild bean café, an expanded food selection, and a modernised truck drivers’ lounge. This extensive upgrade is part of BP’s Australia-wide initiative to modernise over 300 company-owned service stations and cater to drivers’ evolving needs.
Lisa Archbold, BP’s Vice President of Mobility and Convenience in Australia and New Zealand, emphasised the importance of providing a positive experience for all visitors to the Caboolture North location. She highlighted that the redesign considered the diverse needs of various customers, from families on road trips to daily commuters, truck drivers, and shift workers.
Highlights Of The Revamped Site
New Wild Bean Café: Offering freshly prepared food, a wide array of grab-and-go items, and barista-made coffee.
Upgraded truck drivers’ lounge: This provides a comfortable space to rest and relax, with showers, laundry facilities, and entertainment options.
Archbold acknowledged the shifting landscape of mobility and the growing popularity of electric vehicles. She anticipates that customers will spend more time at BP locations in the future, utilising amenities like the café and in-store offerings while their cars charge.
Gary McCartney, Founder and Director of McCartney Design, the agency responsible for the new store concept, explained the design process. He stated that the agency focused on understanding the various customer journeys within a busy travel centre.
The layout and aesthetics of each area were designed to reflect these journeys, with high-energy zones for convenience and grab-and-go, calming areas for restaurant seating, and an efficient, appealing design for the wildbean café.
Published Date 21-October-2024
Photo Credit: Google Map
